How WhatsApp Makes Money: The Business API, WhatsApp Pay, and Future Plans for Ads

Eh hen, mek I try talk how WhatsApp dey make money. First of all, make we sabi wetin be WhatsApp sef. WhatsApp na messaging app wey dey allow people make call, send messages, voice notes, videos and pictures to dema friends and family wey dey use the app. E be like say everybody dey use WhatsApp these days, especially for Naija.
Now, as we dey sabi say WhatsApp no dey collect money from users to use dema app. E be like say dem no even show adverts for the app sef. So how e be say dem dey make money?

The main way wey WhatsApp dey make money na through business accounts. Dema dey get money from businesses wey wan use WhatsApp to connect with dema customers. Dis one na di WhatsApp Business API.

WhatsApp Business API na tool wey dey allow businesses connect with customers on WhatsApp. Dis one mean say, if you get business, you fit use WhatsApp API make you dey send message to your customers, dey take order, dey answer question and even dey send reminder for appointment.

Dis one come dey useful for businesses wey dey sell online, like Konga and Jumia for example. Dem fit use WhatsApp to dey communicate with dema customers about product availability, price and even delivery.

But, to use WhatsApp Business API, the business go need pay money to WhatsApp. Dem dey charge per message wey dema send. The amount wey dem dey charge fit vary depending on di country and how many messages the business wan send.

Another way wey WhatsApp dey make money na through WhatsApp Pay. Di one dey allow people send and receive money through WhatsApp. WhatsApp Pay dey available for some countries like India and Brazil.

For instance, if you dey India and you wan send money to your friend or family, you fit use WhatsApp Pay to do am. Dis one mean say, you no need dey use another app like Paytm or Google Pay to send money, you fit just use WhatsApp. But, make I talk am well well, WhatsApp no dey charge for WhatsApp Pay yet, but dem fit introduce charges in the future.

Lastly, WhatsApp get plan to make money through WhatsApp Ads. Dis one no dey happen yet, but e dey come. WhatsApp dey work on how dem go fit show ads inside di app. For now, dem no show ads, but dem fit show sponsored messages inside WhatsApp Status, wey be the feature wey allow people share photos and videos wey go last for 24 hours.

So, na so WhatsApp dey make dema money. Through WhatsApp Business API, WhatsApp Pay and in the future, WhatsApp Ads. Dem still get plans to make more money and dey improve dema app. So far, WhatsApp don dey make plenty money for dema owners, Facebook. Dem buy WhatsApp for $19 billion for 2014 and e don dey worth over $100 billion since then.

In summary, WhatsApp dey make money through business accounts wey dem dey charge to use WhatsApp Business API, WhatsApp Pay wey dey allow people send and receive money and in the future, WhatsApp Ads wey dem dey work on. Even though dem no dey charge users to use the app, WhatsApp still dey make plenty money and e dey very successful.

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